Course Description

This course will walk you through the proven process of The World's Best Buyer Persona® System, which is your first step to outsmarting others in your space. 

Once completed and implemented, you will have the necessary tools and knowledge to remarkability change your marketing and sales results. 

Co-founder

Stormie Andrews

Stormie Andrews is the author of The World's Best Buyer Persona® System and co-founder of Yokel Local, an award-winning digital marketing agency located in fabulous Las Vegas, Nevada, and the state's first HubSpot Platinum Agency Partner. As a licensed practitioner of Neuro-Linguistic Programming, Stormie is continuously recognized as bringing a unique perspective and influence to the world of marketing. He is a member of the Forbes Agency Council, a frequent contributor to Forbes, recipient of the Member of the Year Award from the American Marketing Association, HubSpot certified trainer, and is listed as one of the Top 50 Tech Visionaries by InterCon. Stormie has influenced countless markers around the globe as he is often invited to speak at industry-leading conferences.

Course curriculum

  • 1

    Introduction

    • Introduction
  • 2

    Session 1 - Who is your ideal customer?

    • Who is your ideal customer worksheet

  • 3

    Session 2: Create your marketing wheel

    • Marketing wheel Instructions

    • Marketing wheel - Rate the AWARENESS spoke of your wheel

    • Marketing wheel - Rate the ENGAGEMENT spoke of your wheel

    • Marketing wheel - Rate the LEAD GENERATION spoke of your wheel

    • Marketing wheel - Rate the CONVERSION OPTIMIZATION spoke of your wheel

    • Marketing wheel - Rate the WOW spoke of your wheel

    • Marketing wheel - Rate the CUSTOMER LADDER spoke of your wheel

    • Marketing wheel - Rate the REVIEWS spoke of your wheel

    • Marketing wheel - Rate the REFERRALS spoke of your wheel

    • Marketing wheel - Time to build your wheel. Connecting the dots!

    • Marketing wheel - Bonus Discussion with audience

    • Marketing Wheel - Final Thoughts and Instructions
  • 4

    Session 3: Positioning Factors

    • Positioning Factors: Part 1

    • Positioning Factors: Part 2 -So What - Me Too

    • Positioning Factors Exercise

    • Q&A: Positioning Factors

    • Q&A 2: Positioning Factors

    • Positioning Factors: Sharing Exercise 1

    • Positioning Factors: Sharing Exercise 2
  • 5

    Session 4: T.I.N.B - There is no "B"

    • T.I.N.B - What is your T.I.N.B?

    • T.I.N.B - Worksheet Question 1 Exercise

    • T.I.N.B - Worksheet Question 2 Exercise

    • T.I.N.B - Worksheet Question 3 Exercise

    • T.I.N.B - Worksheet Question 4 Exercise

    • T.I.N.B - Worksheet Question 5 Exercise
  • 6

    Session 5: The World's Best Buyer Persona

    • The World's Best Buyer Persona

    • The World's Best Buyer Persona discussion
  • 7

    Session 6: Maslow's Hierarchy of Needs

    • Maslow's Hierarchy of Needs - Customer Motivations

    • Maslow's Hierarchy of Needs discussion
  • 8

    Session 7: World's Best Buyer Persona worksheet (Demographics)

    • World's Best Buyer Persona Worksheet: Questions 1-4

    • World's Best Buyer Persona Worksheet: Question 5

    • World's Best Buyer Persona Worksheet: Question 6
  • 9

    Session 8: The World's Best Buyer Persona worksheet (Trials & Tribulations)

    • World's Best Buyer Persona Worksheet: Question 7

    • World's Best Buyer Persona Worksheet: Question 8

    • World's Best Buyer Persona Worksheet: Question 9

    • World's Best Buyer Persona Worksheet: Question 10
  • 10

    Session 9: The World's Best Buyer Persona worksheet (Triggering Events)

    • World's Best Buyer Persona Worksheet: Question 11
  • 11

    Session 10: The World's Best Buyer Persona worksheet (Noise In The Marketplace)

    • World's Best Buyer Persona Worksheet: Question 12

    • World's Best Buyer Persona Worksheet: Question 13

    • World's Best Buyer Persona Worksheet: Question 14

    • World's Best Buyer Persona Worksheet: Bonus Questions
  • 12

    Session 11: The World's Best Buyer Persona worksheet (Searching For A Solution)

    • World's Best Buyer Persona Worksheet: Questions 15-16

    • World's Best Buyer Persona Worksheet: Questions 15-16 Discussion

    • World's Best Buyer Persona Worksheet: Question 17
  • 13

    Session 12: The World's Best Buyer Persona worksheet (Buyer's Journey)

    • World's Best Buyer Persona Worksheet: Question 18a

    • World's Best Buyer Persona Worksheet: Questions 18b-19b

    • World's Best Buyer Persona Worksheet: Questions 20-21

    • World's Best Buyer Persona Worksheet: Questions 22-25

    • World's Best Buyer Persona Worksheet: Discussion
  • 14

    Session 13: The World's Best Buyer Persona worksheet (Mad Libs Exercise)

    • World's Best Buyer Persona Worksheet: Mad Libs Exercise